Whether you know it or not you all have one. It can be positive or negative but it is always there. What am I talking about? I will answer this question with one word: Reputation. Now some interesting facts:
Your boss probably has a Facebook account too.
That job you are applying to will probably at least Google you and search for your name of Facebook.
What you say online can be damaging in the “real” world.
More people than you might think do pay attention to what you say in social media.
Online reputation can be just as empowering or damaging as your reputation in the brick and mortar world. Perhaps your online reputation has an even greater impact because it is on display to the whole world.
What can you do to build a positive reputation on social media? What kind of reputation do you want to build?
As Being Genuine
It is as simple as that. Don’t pretend to be someone you are not. Don’t try to live off the B.S. card. Be real. If you aren’t genuine you will eventually be found out and trust will inevitably be damaged. If you lose the trust of your customers, followers, and collaborators your brand will suffer.
As a Content Provider
Why should I read your post? Why should I follow you? When a reader reads a post, whether it be on Facebook or at their favorite blog they are looking for content. They don’t care what you need on your farm, they could care less how drunk you got last weekend, and the fact that you need new members on your mafia crew is completely irrelevant to them. They friended you, followed you, or subscribed to you because they want to hear what you have to say. They want something that will benefit or entertain them. They want to know you.
As an Authority
Do build a reputation as an authority requires the regular posting of content. It requires research and staying on top of your game. While avoiding the B.S. share what you do know. Learn what you don’t know. Be the expert that you can be and that your followers expect.
As Being Fun
Let’s face it, no one signs into social media to be bored. People want interesting. They want fun. They want entertaining. They want the visual and attention getting. If you come off as irrelevant or boring you will lose rather than gain a following.
To be fun:
Don’t just post text 100% of the time. Be visual. Post images and video too.
Try to say things in a fun and interesting way.
While being an authority, don’t be serious all of the time. It is ok to be silly once in a while.
Post things that are relevant to them.
Post answers to questions they have.
Provide information about things that matter to them.
Here is a big one: Show them how your brand is a benefit to them.
Your reputation belongs to you. You have the power to build or destroy it. You also have the power to come off as an authority in your field or as irrelevant. The choice is yours and the choices you make will have a direct impact on your life, relationships, and career.
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