6 Ways to Find Content to Post
Posted by Harvey at Wired-In
Why should they listen to you? That may be one of the most important questions you have ever been asked in your marketing life. Like the saying goes: Content is king. If you don’t have content your target market will not hear you. People aren’t looking for yet another advertisement. They aren’t looking for empty space. What they are looking for is content. They want something that will benefit them. They want to be entertained. They want to be educated. They want something that will capture their interest. If you can’t capture their interest you will be lost in the noise of the Web.
This brings a very important question to mind: Where do I find the good content that I should be posting to my website, blog, and other social media sites? I know you have been there. We all have. Staring at your computer screen with willing fingers ready to wow your subscribers and followers, but having no idea what to say. Stay with me and I will give you some tips on where you can find that elusive content.
In this day and age most if not all of you know what a blog is. The word blog is a shortened form of web log. That is exactly what a blog is: a log on the Web of someones thoughts. You are reading one right now. Blogs can be great places to get ideas for content. In saying this I am in no way encouraging you to copy the work of others. That would be unethical and would eventually bite you in the end. What I am encouraging you to do is read blogs for the information and for ideas. Then use the ideas you gain to inspire you to write your own work. Here are some pointers:
- Use Google Reader. With Google Reader all of the blogs you follow will be contained on one page. This will save you time and effort.
- Follow blogs that are relevant to your work.
- Follow blogs that are relevant to your passion.
- Follow blogs that inspire you.
What Followers and Friends Post
- What is important to them.
- Questions they may have.
- Their interests.
- What they find entertaining.
This information hand delivers to you topics that they will find engaging.
Yes the news that the media usually chooses to report is bad. Yes they can come off both ratings hungry and boring all at the same time. While all of this is true, the news also shows you what is going on in your world and in your community. It gives you a glimpse into what may very well be on the mind of your readers. News stories can inspire you to solve a problem, hint at solutions, try to ease concerns, or inspire you to go on the defense or the attack.
At the very least keep up with:
- The local paper
- A local news cast
- A local news site (an example from my area is Lewis County Sirens)
- A trade newsletter or paper
Think Target Market
Your target market are the most important people in the world of your business. Without them there would be no business. Ask yourself some questions. What is important to them? What concerns do they have? What questions do they have? What do they find interesting? If you can answer these questions you will have fantastic and relevant content.
Yes I just went old school on you. I am talking about keeping an actual notepad (not the Microsoft kind) and pen in your pocket. That way when that brilliant idea or observation strikes you, you will be prepared. You never know when inspiration will come.
I am not telling you to just repost the same thing time and again. That would be the opposite of interesting. What I am saying is that a post from the past might very well contain the seed of inspiration for a post in the present. A review of what you already published can provide new ideas or twists. Perhaps a new way of looking at the same thing or an opportunity to give a topic a much needed update.
The point is that there is great value in keeping an eye out for new content everywhere. You will find that inspiration is all around you.
How do you find ideas for content in your blog and social media posts?