Facebook Insights That You Can’t Afford to Ignore
Posted by Harvey at Wired-In
You are posting to your Facebook Page at least once a day (if not you should be). You have likes and are continuously adding content. I have some questions for you. What is working and what isn’t? What are your best or most inspiring post? What do your fans like and what doesn’t seem to have an impact on them? Believe it or not, Facebook itself can help you answer these questions and more: all for free. With Facebook Insights you can gain information that will help you increase engagement and grow your fan base.
Facebook Insights is exactly what it sounds like: insight into your Facebook Page.To have Insights available to you your Page needs at least 30 Likes. To get to Insights:
- Go to your Facebook Page.
- Click below Notifications in the box that says Insights.
Let’s take a look at what Insights can do for you.
The big graph you are looking at gives you a view over the past month of how much reach your posts have had. This important graph gives you three pieces of information:
- Posts – This is found on the bottom line. It shows you how many posts you published each day. The bigger the bubble the more posts you made. How can this information help you? It gives you a clue into your consistency. A good rule of thumb is you should make at least one post a day and two or three posts are even better. The easiest way to get people to talk about your page is to post to it.
- People Talking About This – This is represented by the green line. It shows you how many people are talking about your Page. How can this information help you? It shows you how many people are engaging and posting about your page. It helps to give you a hint into what kind of an impact you are making. The best way to reach more people is to get people talking about you.
- Weekly Total Reach – This is represented by the top line on the graph. It shows you how many unique people have seen your content. How can this information help you? It gives you a glimpse of your reach. Here is an equation: more reach + good content = more engagement.
This is a very useful part of Insights. It gives you an idea of what kinds of posts are working the best for you. Let’s take a closer look:
- Reached – If you click Reached your posts will be sorted by which ones had the most unique visitors in the past month.
- Engaged Users – If you click Engaged Users your posts will be sorted by which ones had the most unique people click on them in the past month.
- Talking About This – If you click Talking About This your posts will be sorted by which ones had the most unique people like, comment, or share them in the past month.
- Virality – If you click Virality your posts will be sorted by which ones are the most viral. This is represented in the form of a percentage. It is simply the percentage of people that have created a story from your post out of the total number of unique people that have seen it.
If you click Likes at the top of the Insights page you will be given a closer look at those who have Liked your page. What you get is some pretty useful demographic data. The data includes:
- Like Sources (what they liked: page, photos, etc.)
- Likes and Unlikes
Why is this information useful? It tells you more about those you are reaching. The more you know about your audience the better equipped you are to reach and form a relationship with them.
If you click Reach at the top of the Insights page you will be given demographic data on those that your Page has reached. Let’s take a look at what you get:
- Information on how you reached them
- Page views including tabs viewed
- Number of people that arrived at your Page from click on a link on a link at an external website
This information will give you a good idea of who is seeing your content, where they are from, and how they found you.
Talking About This
If you click Talking About This at the top of the Insights page you are given information about those that are talking about your Page. Most of the data will only be available if more than 30 people were posting about your Page within 7 days preceding the last day of the date you select. What kind of information is provided?
- The number of unique people talking about your Page
- Viral reach
Now you are getting some idea of how much impact your Page is making.
If you click Check-Ins at the top of the Insights page you will see how many people used the check-in feature on Facebook at your location. The trick is you need 7 people to check in within 7 days for the data to be available.
With Facebook Insights you will be equipped with demographic and statistical data that can help you see what is working, what isn’t, and what will give you the most reach and potential engagement. Check it out for yourself and let me know what you think.
Do you monitor your Facebook Page with Insights? Do you pay attention to who is responding? If not, then why not?