7 Steps to Customize Your Facebook Page
Posted by Harvey at Wired-In
Your Page is the face of your brand on Facebook. What does that face show? Is it attractive? Interesting? Is it just basic and unimaginative? The point I am making with these questions is that you want to provide something on your Page that visitors will want to return to. You want the kind of face that will cause a double take when others visit your Page.
This article is all about you putting your best face forward. Now lets make a better Facebook Page.
1. Set up a landing page.
What is a landing page? Both honest ad vague answer: Whatever you want it to be. It is a page that visitors are taken after clicking a link. It is also a powerful tool. With it you can take your visitors to a promotional offer, advertisement, getting Likes, getting email addresses and other information, displaying your blog, or whatever you want. Take the time to do it right and this feature can really pay off.
Follow These Steps
- Log into Facebook.
- In Facebook Search type in Static HTML: iframe tabs.
- Click Go to App.
- Click Add Static HTML to a Page.
- Choose your Page from the drop down menu.
- Click Add Static HTML: iframe tabs.
- You will now have a new tab on your Page called Welcome. Hover over the new tab and click the pencil icon.
- Click Edit Settings.
- Click Change next to Tab Image.
- Click Change again.
- Browse for the image you want to use for the tab.
- Go back to the tab settings and type and save a new name for the tab if you want to change it.
- Click Okay.
- Click the Tab.
- Choose the App you want to use.
If you know how, enter or copy the code for the landing page so you have the greatest control over its appearance.
Upload an Image.
This can be a custom page you have created and uploaded somewhere, your homepage, blog, etc.
- Drag & Drop
A WYSIWYG to design the landing page.
I don’t have time or room in one blog post to teach you HTML but I think you get the point on the value of a landing page. You don’t even need to know how to code to set it up.
If you have any questions at all in this process let me know.
2. Get visual.
I am talking about the two rockers of social media when it comes to engagement: images and videos. Post them. Yes this one isn’t very technical but it is something very neglected. Most visitors will not return to a page of just pure text. People like the visual. They want to be inspired or entertained. Give them what they want and they will return for more. Here are some ideas:
- Things and situations that are funny.
- Events you have hosted.
- How-to infographics or videos.
- Highlights of the best of your best product.
- Things that put a human face to your brand.
- Things your target market find entertaining or interesting.
You know your target market better than anyone else (or at least you should). Give them what they want and make it visual.
3. Fill in all information completely.
I know this doesn’t exactly sound like a customization but it is a necessity if you want to put your best face forward and make your Page stand out. People don’t go to your Page just to be given a sales pitch. They go to your page for two reasons:
- To see you
The simplest way to show them the rock star that is you is to show them your basic information. In the very least:
- Have a Profile Pic and Cover.
- Go to your Page.
- Click Edit Page.
- Click Update Info.
- Fill out all the information that you can.
These things seem basic but your visitors will appreciate it and you will have a far more effective Page.
4. Add custom tabs.
You can go two different routes wit this one. You can either create your own tabs or you can install ready made ones. I wont go into creating your own for now. I promise to publish a how-to soon. You can find many guides on Google. Here are some pretty useful ready made tabs you can install on your Page:
Livestream: Allows you to stream live events.
Fan of the Week: Your fans like to feel appreciated. Make them feel good and encourage engagement.
Booshaka: Highlights the most active fans of your Page.
ContactMe: Makes it really nice and easy for your fans to get in contact with you.
SupportTab: This one is very cool. When your fans click this tab they are taken to a page in which they can ask you questions and search for answers.
These are just a few and there are many others. Check them out. You might just be surprised by what you will find.
5. Be content intensive.
This is a fact that you will hear me preaching about time and again. Content is king. It is important. It is key to SEO, engagement, and conversion. Make your content useful, educational, or entertaining. Be sure it is of a good quality. This one will make your Page either look like gold or Quasimodo.
6. Pin what you want to keep them focused on.
Pin posts to the top that you want to keep your fan’s and visitor’s focused on. When you pin something it stays at the top of the Page. How to do it:
- Type your post.
- Click Edit or Remove.
- Click Pin to Top.
7. Highlight your latest masterpieces.
Finally, if you write an update that is particularly important in some way you can highlight it. Just write your update and click the star. It will become larger than a normal update, thus drawing attention to it.
These tips will get you a good start in both customizing your Facebook Page and making it more attractive to visitors.
I encourage you to take a second look at your Facebook Page today. Is it really all that it can be?
What tips do you have to customize your Facebook Page?