Equation of a Successful Social Media Post

Equation

There are two types of posts in the realm of social media: those that are engaged with and those that are ignored. How are your posts doing? Are you getting the clicks that you are looking for? Are your posts selling? Ignored posts can be a great source of frustration for content writers. Are your posts being ignored? Perhaps it’s time to learn the successful post equation:

Hook + Useful + Benefit = Success

Lets take a closer look at the parts of the equation of posting success.

The Hook

Hook them in.

The hook is exactly what it sounds like: something to get your readers’ attention. It can be something funny, shocking (yet tasteful), off the wall, or best of all it can be visual like a picture or video. Remember, the visual sells. Why is this an important point? It is important because if you don’t get your readers’ attention in the beginning you will likely lose them before the end.

Some tricks to make developing effective hooks easier:

    • Brainstorm. Make a list of everything that comes to mind. When brainstorming there are no bad ideas. Keep it going till you run out of ideas for a hook. If you have a hard time getting started walk away for 15 or 20 minutes and come back to it.
  • Save what you have brainstormed to use later. Over time you will have a list to fall back on if you need a hook but can’t come up with one.

The Useful

Offer something useful in your post.

So you have hooked them in with a rock star level hook. Yes you are that good. Now what? Now that you have their attention it’s time to give them something they can use. If you get someone’s attention but have nothing to offer them you will lose that attention and have a hard time getting it back again. What is useful? Something that your reader can relate to and apply in some way. It can be something they can use in their business, to enhance their life, to find pleasure in, or even to share with others that need the information. Have something useful to offer them and you will keep their attention.

The Benefit

Offer them a benefit.

At this point you have hooked your readers in and provided them something they can use. Is that enough? Nope. If they can’t actually reap a benefit from what you have to say then they have no reason to use the information you have provided or to even continue reading your posts. A perceived benefit is a key to successful sales. Some examples of a good benefit?

  • Something they can be entertainment by and laughter. People like to be entertained. They like things that amuse them.
  • Show how what you are posting can improve their lives.
  • Explain in a few words how the information can be beneficial to their business or career.
  • Let them know whats in it for them.

A Successful Post

Success

Look at what you have done. You got your readers’ attention, offered them something they can use, and showed them how the information you are selling will help them. What do you have? An epic post that just may lead to engagement and conversion.

Hook + Useful + Benefit = Success

Here are a couple examples:

“Want to save some money? Come to our big sale this Saturday and save save save! Save money and get quality merchandise.”
is better than
“Come to our big sale this Saturday and save save save.”

Or,

“Lose the old clunker and cruise in style! Visit us today for great deals on used cars. Upgrade your ride while giving your wallet a break.”
is better than,
“Great deals on used cars. Visit us today.”

Apply this simple formula to all of your posts and let me know if you have seen a difference in the responsiveness of your readers.

Share your comments. What tips can you offer on writing great social media posts?

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Posted on January 28, 2013, in Social Media and tagged , , , , , , , , , . Bookmark the permalink. 5 Comments.

  1. Reblogged this on Social Business Balance and commented:
    Content is key – I firmly believe that in an information staurated age we need something to grab our attention – Post a video portraying the same message as we text and image post and guess what the video always wins – hands down!

  2. I agree – I often show my CAM Diploma in Digital Marketing student that you can prsent the same message but in a different if not better way – In an information saturated era – We need something to gran our attention – Post a video with the same message as a text post and guess what – The video wins hands down.

  3. I think a call to action is also important at the end of a post. If you create a problem in the introductory sentence, you should solve it by telling the reader what you want them to do or what they can do to solve the problem.

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