You hear it from the doctor, news media, and even the White House. America needs to get in shape. I have a good question for you though. What kind of social shape are you in? Are you too socially thin or socially obese? Are you socially weak or strong? In this article I will give you some tips on how to:
Have social room to breathe.
Get social stamina.
Become socially flexible.
Gain social strength.
Build social power.
Have social balance.
Breathing may just be the most important thing any of us ever do. Without breath there can be no life. It is said that a human being can only live 4 – 8 minutes without oxygen. Lets all take a deep breath as we think about that. Now, answer me this: How long do you think your social media program will survive if you don’t give it room to breathe? Trust me when I say that if you just push and go go go you will burn out and find no joy in it. This is the Internet! It is supposed to be fun, not something to burn out over.
Here are some tips to give yourself some room to socially breath:
Take a break once in a while. Physically, if you just continue to push with no rest, you will tear your body down rather than build it up. The same holds true with a social media program. Just understand that you are not required to sit in front of your computer for hours at a time without pause. Yes, there is more to life than just social. Go out and experience it.
Don’t overextend yourself. There are over 200 known social networking websites on the Internet. If you are hooked into too many you will effectively have time for nothing else and you will burn out. Not to mention, you wont be very effective on any of them because you are spread too thin. My advice would be to pick no more than 4. Ask yourself these 4 questions:
Which one do most of my target audience hang out on? Which one will I find most of my influencers on? Which one will make it easiest to display my wares? Which one will help my SEO the most? There you have your 4.
Have a routine. Rather than an unorganized hit and miss shotgun approach have a plan. How often will you post at each site? What kind of posts will you make? How often will you engage with your stream? How will you keep up with it? Have a planned routine and work it.
Know when to walk away for a while. Yes there should always be room for life in the real world. Once in a while go out and experience it. Then you will never burn out on social.
Without energy the human body just wants to sit and sleep. With plenty of stamina the body wants to keep going. Social media can be the same way. With social, if you don’t have stamina you will run out of wind and stop. How do you build up some social stamina?
Get a good social tool to work from. With the right tool your social media life will be easier and you will be able to pick up the momentum to keep going. My favorite tool is HootSuite. Check it out and I think you will love it as well.
Practice. Just like any other activity, social media gets easier and you get better at it with practice. Keep working at it. Leverage what works. Drop what doesn’t work for you.
Keep going. There is never a good time to give up. Keep going and it will eventually pay off. Social marketing is something that takes time and patience.
When it comes to your body, the surest way to injury is to never stretch your muscles. In the realm of social media, if you aren’t flexible in your approach you will come off as stiff, and you may even injure your marketing efforts. Here are some tips to get a little social flexibility:
Pay attention. Pay attention to what is working and what isn’t. Is it rock star or is it epic fail? Are you seeing ROI? If it isn’t working, and you have leveraged it to its capacity maybe it’s time to change gears and try something else.
Keep an open mind. Read about what others are doing. Follow blogs. Pay attention to the news. Read books and articles. Really great ideas are everywhere. Keep an open mind to a different or new approach.
Embrace change when it makes sense. When a change makes sense embrace it. Change is nothing to be fearful of. What is frightening is the thought of trying the exact same thing over and over while expecting a different result.
You need a strong body to lift a heavy weight. In the same way you need a strong social presence to lift a heavy social media strategy to the heights of success. How do you build a stronger social presence?
Post regularly. At the very least you should be posting once a day to each account. At the most it should be 3 to 5 times. Post much more than that and you may be accused of being a spammer. The point is, be active so your name stays out there.
Continuously engage with others. Yes that means reading what others are posting. Comment, share, retweet, like, favorite, etc. If someone sends you a message or comments on your post respond as soon as you can. Keep the conversation going and keep building relationships. That is what both social media and marketing are all about anyway.
Put out good quality content. Content is not only king (yes it is important enough that I will keep repeating it) but is the key to effective SEO. Over time good content will build into a strong Web presence that will result in a true return on the time invested.
Keep it interesting. People like interesting, entertaining, funny, informational, and different. People love the visual. Post the kind of things that your audience wants to read. Mix things up once in a while. It is ok to post text. It is also a good idea to post images, video, Slideshares, infographics, and yes even the occasional meme. The key is, if you aren’t offering them something in a way that they will find interesting they wont read your posts.
Just as in everyday life if you have no balance you will fall over, in your social media life if there is no balance something will eventually fall down. Just like any other aspect of living you need balance to be healthy. Spend your time on social networks. Also, spend time with other necessary parts of your business. Take time for a hobby. Spend time with friends and family. Take alone time for quiet. Find the balance you need and your social will stand stronger than ever.
Now take the steps you need to take to get into social shape.
How socially fit are you? Comment and let me know your thoughts.
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