Leverage the Visual with Pinterest

Pinterest, Visual, Social Media

Pinterest Facts

  • Traffic on the Pinterest site increased over 5% from 2011 to 2012.
  • It produced 4X the revenue per click as Twitter.
  • Pinterest buyers spend more and make more purchases than any of the other top 5 social sites.
  • You can use hashtags on Pinterest.
  • You can set your logo as your Pinterest profile picture to increase brand recognition.
  • 79% of Pinterest users are female.
  • Almost 80% have at least had some college.
  • 69% have an annual income of at least $50,000.

I would like to thank the Marketing Land blog for the above statistics. The infographic can be fount at http://marketingland.com/infographic-marketer-guide-to-pinterest-36487 and has other great information as well.

Pinterest is the #4 social network in the top 5. It is popular and growing. From the above statistics you can see that it is a great social platform for business.

Getting Started

Getting started with Pinterest is easy. Just follow these simple steps:

  1. Go to Pinterest.
  2. Click “Join Pinterest”.
  3. Click to join wit Facebook, Twitter, or your email.
  4. Follow the on screen instructions and you are ready to enjoy all that is Pinterest.

Set Up Your Boards

So far so good huh? Now things get more interesting. Why more interesting? Because now you are going to make Pinterest your own. How you ask? By creating your own pin boards of course. 🙂 And by the way, this part will be even more painless than setting up your account was. Lets go for it:

  1. Log into your Pinterest account if you aren’t already there.
  2. Point at your name in the upper right corner and click “Your Boards”.
  3. Click “Create a Board”.
  4. Give your board a name.
  5. Write a description (not necessary but a good idea).
  6. Assign your board a category if you want.
  7. Make it a public or private board.

Now onto the best part of all…

Start Pinning

Now for the fun. Welcome to the wonderful world of pinning. Here are a few pointers:

  • From within Pinterest if you want to repin something just click on it then click the “Repin” button.
  • From outside Pinterest use the “Pin It” button. The way it works is simple:

In Pinterest point to “About” next to your name in the upper right corner and click “Pin It Button”.

Drag the “Pin It” button to your bookmarks bar of your browser.

Then when you want to pin something that you find on the Web just click “Pin It” and fill in the information asked for.

Pinterest Hints

  • Organize your boards with meaningful names. Your visitors will thank you.
  • Write a description identifying your pins.
  • Remember, good SEO applies on Pinterest too.
  • Be yourself and show the world your flavor.
  • Completely fill out your profile and upload a picture (just like you should do on any other social network.
  • So things don’t get too noisy try following individual boards rather than every board of everyone you follow.
  • Always remember branding.
  • Good content applies here just as much as it does on your blog or Facebook Page.
  • Include links to your other social profiles in your About section.
  • If you are selling on Pinterest post your prices and how your readers can make the purchase.
  • Have fun pinning!

Tell me about your Pinterest experience. How do you use Pinterest? What tips can you share?


Posted on April 12, 2013, in Social Media and tagged , , . Bookmark the permalink. Leave a comment.

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