What is an inbound link? An inbound link is hyperlink pointing back to your site. That is the short, simplistic, but very accurate answer. Inbound links will help your search engine optimization (SEO). It will give you more exposure. In the end result these links can help you to gain more traffic. The question of the hour is: How do I get other websites to link back to me?
In this article I am going to give you 14 ways to get inbound links. Without further ado lets see about getting you some links.
Write fresh and compelling content.
Content is king (yes I am repeating it again for good reason). Good content is the key to keeping and drawing engagement from your readers. It is the number one must for your SEO. It will both draw users back to your site and can help you gain new ones. It can also inspire visitors to link back to you. Why would anyone link to a website that has no compelling content? Give them something worth linking to and they will link. If you need help finding content to write about check out: 6 Ways to Find Content to Post.
Submit your content to directories, search engines, and social bookmarking sites.
These are still very useful promoting your web based masterpieces. Submitting your webpage to these giant link collectors also gives you inbound links. What would I recommend?
The Open Directory Project
The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.
Through submission to the Open Directory Project you will gain more exposure and it can help your SEO.
Google adds new sites to our index, and updates existing ones, every time we crawl the web. If you have a new URL, tell us about it here. We don’t add all submitted URLs to our index, and we can’t make predictions or guarantees about when or if submitted URLs will appear in our index.
Why not try to give yourself a head start.
Submit your Site to Bing
It may not be Google but it still holds a big enough of a percentage of the market that it shouldn’t be ignored.
StumbleUpon is a giant collection of the best pages on the Internet.
Adding your webpage to StumbleUpon will give you more exposure and if you have provided good content that people are interested in this can become a very powerful tool.
Digg delivers the most interesting and talked about stories on the Internet right now.
Digg is huge and very popular.
Discover, remember, and showcase your passions from around the web.
Sign up and add your site as one of your social bookmarks. Get the exposure you deserve.
Get involved with similar blogs and forums.
Getting involved in similar blogs and forums to what you are writing about will bring you many benefits:
- You can place links to your webpage.
- You can make good connections in your field.
- You can read great information.
- Blogs and forums are very popular, including with Google.
My best advice is to start off by introducing yourself (without making it sound like a shameless advertisement). Next begin reading and getting to know the culture of the blog or forum (believe me, each one has its own way of doing things). After that start sharing good information and making helpful comments and get to know the actual users. When you make comments you usually have the option of including some kind of signature. That is a great opportunity to place a link to your webpage.
Get to know bloggers.
Bloggers are very important people to modern business and online advertising. Their blogs get high ranks in Google search results. Some of them are real influencers whose voices are heard. If you can get their attention in a positive way they can really help your online exposure and Internet word of mouth.
Use link bait.
Link bait is something you put on your site to encourage people to link to your site.
- Good information.
- New or unique news.
- Something funny.
- A great online tool.
- Useful infographics.
- Something creative.
- Things that will benefit your readers.
- Most important of all, good content.
Be active in social media.
Social media is where everyone is. It is also where you should be. When you add new content post about it to your social accounts. You are doing two very powerful things here: you are giving your content much more exposure, and you are creating great links back to your webpage. By posting to social you are also increasing the chance that others will share your content and create even more links.
Find related websites and request a link exchange.
Lets face it, you have nothing to lose by asking. The truth is that other content provides want links to their work as well.
Publish an RSS feed and submit it to aggregators.
By doing so you will be creating links back to your content and setting your webpage up for greatly increased exposure. You will also be providing your readers a convenient way to both discover and follow your content.
Build a Collection of Tools
People like easy and convenient. With the right quality tools both are accomplished. Try providing a list on online tools that will make your target markets lives easier and they will love you for it.
Review products, apps and services.
Review can rank high and if you offer good reviews that your readers will find useful they will be apt to share the information. Try reviewing sites, services, and tools that are relevant to your niche.
These are a few ideas to get you started and they work. Inbound links, though not the only factor, are still important to SEO and online marketing. Start working your inbound links right now.
What are some ideas you have to gain inbound links? What has worked for you?