Blog Archives

5 Step LinkedIn Content Marketing Strategy

linkedin content marketing strategy

Are you linked in? Do you have a LinkedIn account? If you publish content of any kind that is important to you or your brand you should. As a matter of fact, if you are a professional of any kind, you should have an account. You can think of it this way: Facebook is your people you know network, Twitter is your be heard network, and LinkedIn is your professional network. If you want the right people to see your content it would be a huge mistake to ignore LinkedIn.

The first step is, if you don’t have a LinkedIn account start one right now. After you have an account, continue reading to learn a simple 5 step LinkedIn Content Marketing Strategy. On to our first step: Join Relevant LinkedIn Groups.

Join Relevant LinkedIn Groups

LinkedIn groups are a great place to let your voice be heard, engage with others, and make new connections. Which groups should you join? How many? How active should you be? Let’s answer these questions in order.

Which to Join

Which groups you should join depend on what your goals are. What is your niche? Are you a photographer? A marketer? Are you a local small business? A leadership guru? Whatever your forte, you should join groups relevant to that.

How Many to Join

This one is a very important question. The more groups you join and are active with the more exposure you and your work will have. On the other hand, if you join too many you wont be able to be very active in any of them. I would say a safe approach would be to just join a hand full, say 5 just for an easy round number, and go on from there. If you can handle being active in more then by all means join more.

How Active

This one is the key. You should be as active as you can. Comment on and thumbs up a few posts by others every week (at least). Post your work (be sure to follow the group rules). Get to know some of the members. You may just find that professional connection you are looking for.

How to Find and Join Groups on LinkedIn

  1. Log into your LinkedIn account.
  2. Click “Groups” located at the top menu of the page.
  3. In the search field you are going to type in your niche and run a search.
  4. In the search results click the name of a groups that you are interested in.
  5. If you like it then click the yellow “Join” button.
  6. Follow the above steps again, this time searching for local groups.

Publish Good Content

Right now content is more important than ever. If you have any interest in good SEO, building your influence, and being found on Google, you must publish plenty of good content. Write your content and publish it to your blog or website (and I would highly recommend that you do have a blog).

Post Your Content to LinkedIn

You want your professional connections to see your rock star content. Post it to LinkedIn. Be proud of your work and let yourself be known in your niche by your connections. Look at it this way, even only 20 connections will likely link you to thousands of professionals. If you want to be seen by the right people then LinkedIn is the place to do it.

Post Your Content to LinkedIn Groups

Remember those groups we talked about a minute ago? Post your content there too. Don’t be spammy and be sure to follow the groups rules.

Engage With Others

Now for a key to the whole thing. If you want others to take you seriously and be engaged, then you have to be engaged with them. Read what your connections and groups you belong to post. Comment and thumbs up where you can. Communicate and show them you are interested. Don’t be afraid to ask questions. Show them that you are interested in them and you just may find that they become more interested in you.

What have we accomplished?

  • You are now a member of the largest professional network in the world.
  • You have joined groups that are either interested in or part of your niche or are local to you.
  • You are putting out great content.
  • You are sharing your content with other professionals or potential clients.
  • You are engaging with potential clients and members of your niche.
  • You are meeting great professional connections.

You have accomplished a lot so far huh? Put the power of LinkedIn to work for you and make your content known.

What are your thoughts? Do you use LinkedIn as part of your content marketing strategy? Why or why not?

%d bloggers like this: