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How to Start a Blog On the Free
This one is for those of you that want a blog but don’t want to spend money to have one. Blogging is bigger than ever and is very favored by Google. On top of that it can be fun. Without further delay, here is how to start your own blog completely on the free.
Choose your topic
This is one you should put some thought into. This will be what you are going to share with the world. What is your passion? What are you into? Need some tips to figure it out?
Ask yourself these questions:
- What do you do professionally?
- How do you spend your free time?
- What do you have an obsession with?
- What is your hobby?
Now take these steps:
- Write a list of at least 20 blog post topics for each of the answers you just gave.
- Discard any you can’t come up with at least 20 posts for.
- Out of the survivors, which one inspires the most passion in you?
I am not promising that this process will give you the golden blog topic for you. I do promise that it will very likely make the choosing easier.
Choose your platform
Here are the top free contenders:
- WordPress.com
- Blogger
- Tumblr
Yes there are many others to choose from. At this point these are the three popular top dogs. Lets take a look at the good, the bad, and the ugly of each:
WordPress.com
WordPress.com is the free hosted version of WordPress. When it comes to features it has its limitations in comparison to Blogger and Tumblr. Though it does have its virtues as well. In the overall spectrum I believe it can provide you a better overall user experience and a larger community.
The Good
- It’s free.
- You can follow other blogs. Following others can be a great way to get followed back.
- You can re-blog, share, and re-post.
- Easy mobile management.
- SEO optimized.
- You can use Google Webmaster Tools.
- You can manage more than one blog from a single account.
- Free themes provided.
- Nice User Interface.
- Built-in tracking of stats.
- Huge community.
- Powerful tools available.
The Bad
- There is a charge for using a custom domain name.
- You can’t run your own advertising.
- There is a cost for using a custom theme.
- You can’t use Google Analytics.
Blogger
Blogger is free, easy to use, and you will be able to publish your first post in no time at all. That said, the interface isn’t as pleasing as WordPress.com or Tumblr. Also it lacks the powerful tools available in WordPress.
The Good
- It’s free.
- You can run your own advertising.
- You can use Google AdSense.
- You can follow other blogs.
- You can re-blog, share, and re-post.
- You can use your own custom theme.
- Easy mobile management.
- Google Analytics are allowed.
- SEO optimized.
- You can use Google Webmaster Tools.
- You can manage more than one blog from a single account.
- Free themes provided.
The Bad
- There is a charge for a custom domain name.
- Dated looking User Interface.
- Sub-par tagging/category system.
- Labels have spaces in the URL which is not good for SEO.
Tumblr
Tumblr is a good choice in and of itself. On the downside though, it doesn’t have as big of a community or the professional reputation that WordPress does.
The Good
- It’s free.
- Free custom domain name.
- You can run your own advertising.
- You can follow other blogs.
- You can re-blog, share, and re-post.
- You can use your own custom theme.
- Easy mobile management.
- Google Analytics are allowed.
- SEO optimized.
- You can use Google Webmaster Tools.
- You can manage more than one blog from a single account.
- Free themes provided.
- Nice User Interface.
- Full HTML customization.
The Bad
- Lacking content-highlight techniques such as featured posts and related posts.
Learn the Features of Your Platform
Take the time to go through the tutorials available in your chosen blogging platform. Look through all the available settings and tools. This way you will know what you are doing, as well as what you can and can’t do when publishing your free blog.
Make it personal
Think colors, images, and even videos. The visual really sells. Set it up with your personal look and feel. Pick a theme that you like. People like and trust the genuine. Make it you.
Get a content based start
I know it has been said before countless times but it still holds true that content is king. You can’t have good SEO without quality content. Your readers are there for content. Without content why should they read your blog. Give them what they are looking for. They deserve good content and you deserve to be heard.
Promote your new blog
Want some simple tips to promote your new blog? Here they are:
Social Media: Announce your blog in all your social networking accounts. Post your blog updates. Let groups you belong to know about your blogging.
Stumble: Check out StumbleUpon. It is nothing less than cool. It is a free social surfing service in which you pick the topics you are interested and click the Stumble button. You are then taken to the sites that match your interest. One very cool feature is you can thumbs up sites that you like. If you thumbs up your site it will be added to StumbleUpon’s database of sites. The great part is that it is completely free.
Reddit: Reddit calls itself the front page of the Internet. That is not far from the truth. It is a social news site. It is also a great place to list, for free, your blog and blog posts.
Digg: Digg is another social news site. Both Digg and Reddit have huge followings. The nicest thing is they are both free.
Email: Put a link to your blog in your email signature. That was whenever you send out an email you are also promoting your blog. Another trick is to include an email button on your blog that your readers can use to get updates.
Friends and Family: Let all of your friends and family know about your blog. It will cost you nothing and could help lead to some initial followers and networking.
Yes there can be much more involved with a promotional campaign but these are some good basics to start with. The point is: Get your blog out there and keep it out there.
Do you blog? If so, what do you blog about?