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5 Step LinkedIn Content Marketing Strategy

linkedin content marketing strategy

Are you linked in? Do you have a LinkedIn account? If you publish content of any kind that is important to you or your brand you should. As a matter of fact, if you are a professional of any kind, you should have an account. You can think of it this way: Facebook is your people you know network, Twitter is your be heard network, and LinkedIn is your professional network. If you want the right people to see your content it would be a huge mistake to ignore LinkedIn.

The first step is, if you don’t have a LinkedIn account start one right now. After you have an account, continue reading to learn a simple 5 step LinkedIn Content Marketing Strategy. On to our first step: Join Relevant LinkedIn Groups.

Join Relevant LinkedIn Groups

LinkedIn groups are a great place to let your voice be heard, engage with others, and make new connections. Which groups should you join? How many? How active should you be? Let’s answer these questions in order.

Which to Join

Which groups you should join depend on what your goals are. What is your niche? Are you a photographer? A marketer? Are you a local small business? A leadership guru? Whatever your forte, you should join groups relevant to that.

How Many to Join

This one is a very important question. The more groups you join and are active with the more exposure you and your work will have. On the other hand, if you join too many you wont be able to be very active in any of them. I would say a safe approach would be to just join a hand full, say 5 just for an easy round number, and go on from there. If you can handle being active in more then by all means join more.

How Active

This one is the key. You should be as active as you can. Comment on and thumbs up a few posts by others every week (at least). Post your work (be sure to follow the group rules). Get to know some of the members. You may just find that professional connection you are looking for.

How to Find and Join Groups on LinkedIn

  1. Log into your LinkedIn account.
  2. Click “Groups” located at the top menu of the page.
  3. In the search field you are going to type in your niche and run a search.
  4. In the search results click the name of a groups that you are interested in.
  5. If you like it then click the yellow “Join” button.
  6. Follow the above steps again, this time searching for local groups.

Publish Good Content

Right now content is more important than ever. If you have any interest in good SEO, building your influence, and being found on Google, you must publish plenty of good content. Write your content and publish it to your blog or website (and I would highly recommend that you do have a blog).

Post Your Content to LinkedIn

You want your professional connections to see your rock star content. Post it to LinkedIn. Be proud of your work and let yourself be known in your niche by your connections. Look at it this way, even only 20 connections will likely link you to thousands of professionals. If you want to be seen by the right people then LinkedIn is the place to do it.

Post Your Content to LinkedIn Groups

Remember those groups we talked about a minute ago? Post your content there too. Don’t be spammy and be sure to follow the groups rules.

Engage With Others

Now for a key to the whole thing. If you want others to take you seriously and be engaged, then you have to be engaged with them. Read what your connections and groups you belong to post. Comment and thumbs up where you can. Communicate and show them you are interested. Don’t be afraid to ask questions. Show them that you are interested in them and you just may find that they become more interested in you.

What have we accomplished?

  • You are now a member of the largest professional network in the world.
  • You have joined groups that are either interested in or part of your niche or are local to you.
  • You are putting out great content.
  • You are sharing your content with other professionals or potential clients.
  • You are engaging with potential clients and members of your niche.
  • You are meeting great professional connections.

You have accomplished a lot so far huh? Put the power of LinkedIn to work for you and make your content known.

What are your thoughts? Do you use LinkedIn as part of your content marketing strategy? Why or why not?


33 Social Media Web Tools That Will Rock Your Online Marketing


The right tools can make any project easier. Whether you are working on a computer, building a deck, fixing your car, or doing electrical work the proper tools will make all the difference in the world. The same holds true with your social marketing. With the correct tools, your online marketing will work faster, easier, and more effectively. In this post I am giving you 33 tools that will rock your online marketing. Check them out and enjoy.



Post presentations online.

Post your presentations online. This is one very cool service. You simply create your presentation on your computer as you normally would with your presentation software, then you use SlideShare to upload the presentation to the Web. It works pretty slick and can help you in using more variety in your posting.


Make very attractive quotations.

Post beautiful quotes. Just go to Quozio, type in your quote, and let Quozio do the rest. Make the quotes you post more attractive.


Schedule your posts.

Schedule your posts. This can be very handy if it isn’t abused.


Check your work for originality.

Make sure your content is original. This service is an excellent way to make sure your work is originally you.

Google URL Shortener

Google URL Shortener

Easy to use URL shortener from Google.


Make Lists

A list maker. This is social list making at its best.

Brainy Quote

Get quotes.

Find quotes. If you are looking for quotes you will be impressed with this huge database.



Manage your social accounts with HootSuite.

Your social media dashboard. This app makes your social media services much easier to manage.


Pocket to save websites for later viewing.

Save websites to view later.



Manage your Twitter account. This is a multifunctional program that does what it does very well.



Look up hashtags to discover what they mean and other useful information.

Google Reader

Google Reader

Make the blogs you follow more manageable. With Google Reader all of the blogs you follow can be read from one window.



Manage your Tweeps. Very useful.



Manage your business from the cloud. The functionality of this one will surprise you.




Tweet search engine.



Many website statistics. The features are truly mind-blowing.



How far does your tweet reach?



See how influential you are.



See who you are influencing.

Facebook Insights

Facebook Insights

Valuable information about your Facebook Page.



A social media search engine.



A conversation search engine.

Google Analytics

Google Analytics

Social media analysis.

Google Alerts

Google Alerts

Get the information you want.



Master your social stats.

Keyword Tools

Google Keyword Tool

Google Keyword Tool

Find great keywords from the company that is the king of all search engines.



Find profitable keywords from a trillion-keyword database.


Google Translate

Google Translate

Translation between languages

Cloud Storage



One of the best out there.

Email List



Work your email list like a champ.

Online Publishing



Your free website. You don’t even need to know how to code. You are pretty limited to their templates but it is easy and free.



Publish like a champ. Check it out and you will be surprised.



Start your blog today.

These are some of my favorite tools. Give them a try and let me know what you think.

What are some of your favorite online marketing tools?

10 Tools to Help You Set Up Your Social Media Radar

Your social media radar.

How would you like to have a system set up to keep an eye on what your prospects have on their minds, what concerns or questions your customers have, what is going in your industry, and what your competitors are up to? What if I told you that the basic tools you will need to do this are all free? I want to impress upon you 3 things:

  • You do need a social media radar system.
  • It would benefit you with all the information that I mentioned above.
  • All of the tools I am going to share with you are free to use.

I am going to share with you what tools to use, the basics on setting them up, and some tips on how to use them. Without further delay here is the lineup of the tools that will compose your social media radar system.



One of the amazing features that Twitter offers you is the ability to read whatever information those you follow are sharing. Check out How to Get Started With Twitter to get set up. Then check out Become a Twitter Power User to see how to make the most effective use of your new Twitter account.

To use Twitter as a component of your fancy new social radar system:

  • Follow your customers and prospects.
  • Follow your competitors.
  • Follow similar business to your own.
  • Follow the influencers in your industry.
  • Read your Twitter stream at least once a day (though 2 or 3 times is better).
  • Interact with those you follow.

Google Alerts

Google Alerts

According to Google:

Google Alerts are emails sent to you when Google finds new results — such as web pages, newspaper articles, or blogs — that match your search term. You can use Google Alerts to monitor anything on the Web.

What does this offer you? A very powerful component in your social radar set up.

Here is what you need to do to make it work:

  1. Go to the Google Alerts Webpage.
  2. Sign into your Google account if you aren’t already logged in. I would advise you to use quotation marks to make your search an exact search.
  3. Type in what you want to monitor in the Search Query box.
  4. In the Result Type drop down menu choose what type of results you are looking for. Usually I would recommend to choose everything.
  5. Choose how often you want to receive results.
  6. Choose All Results in the How Many drop down menu.
  7. Choose to either send your results to your Gmail inbox or a news feed.

Google Reader

Google Reader

Yes Google has done it again with yet another rock star tool. With Google Reader you can follow all of the blogs and feeds you read in one place. Talk about convenience and a time saver. Keep up with industry and competitor news as well as important news from your industry.

Just follow these steps to get started:

  1. Go to the Google Reader site.
  2. Sign into your Google account if you aren’t already logged in.
  3. Click the Subscribe button.
  4. Enter the URL of the feed or blog you want to follow.
  5. Click Add.

Facebook Page

Create a Facebook Page and you will have an amazing social center for you and your target market.

Check out the article Design Your Own Facebook Page Step by Step to get started.

Now follow the steps in 7 Steps to Customize Your Facebook Page to work your page like a pro.

Social Media Groups

Facebook Groups

Join groups on social media sites. Make sure to join groups from your local community, places your target market hang out, groups that are relevant to your industry, and business groups. It is great communication platform and you will meet a lot of people.



Social is a real time social media search engine. You can see who is talking about you, a competitor, a product or service, or whatever you like.

Here’s how to do it:

  1. Go to the SocialMention website.
  2. Type in your search in quotes to get an exact search.
  3. Enjoy the results.

Yes it is that simple. Not every result will be relevant but you should get pretty useful information. Also, check out all the features of the site. Explore and you just may be impressed.

Facebook Insights

Facebook Insights

Follow the instructions on the Facebook Insights That You Can’t Afford to Ignore article and you will reap the reward of great data on your Facebook Page followers, what is working, and what hasn’t worked. An amazing and free tool.

Google News


In my opinion one of the best general news pages available. Go to the site and enter whatever it is you are searching for, and that includes you, your competitors, industry, and products. It gives you a list of news stories bout your search. On the results page it even gives you the option to add a section for the specific search on your Google News homepage.

Here is my routine:

  • Check out the top stories.
  • Search for and check out specific topics.
  • Check out both Business and Technology on the navigation on the left.

That is just what I do. Your interests may be different, don’t ignore this powerful tool.

Yelp is like a very popular yellow pages that allows users to review businesses. With millions of unique monthly users it is definitely not something to be ignored.


This is the most important part of your social media radar system. Talk to your customers. Listen to them. Pay attention to their concerns. Answer their questions. Get to know them on Facebook. Be social with them in your shop. They are the most important people in the world to your business and they are the most powerful tool that you have in your social arsenal.

What tools do you use to keep your ears open?

4 Things Google+ Can Do for You


I can hear you now. “But everyone I know uses Facebook, why should I spend time using Google+ when I don’t really know anyone on there?” Good question, and I hope to provide you with some good answers. I am going to show you why you should implement a Google+ strategy and some of the ways that it can benefit you and your brand.

To answer the question proposed in the last paragraph:

  1. You don’t know anyone on Google+ yet.
  2. Your friends and customers may not be on Google+ yet.

Yet is the operative word. Google+ is continuously introducing new quality features, it is gaining popularity, and it is the only current social network that I currently see out there that is positioning itself in such a way to be a serious future contender against Facebook. Google+ is great for SEO. Finally, Google (the world’s number 1 search engine) loves and shows favor to Google+. This leads us to the inevitable question: What can Google+ do for you?

SEO Boost


Let’s face it, Facebook and Twitter are essential to marketing efforts. To ignore them  would be  a mistake of epic proportions. The trouble is that both Facebook and Twitter restrict Google from accessing much of their data. This limits their SEO effectiveness. With Google+ on the other hand, it is the number one search provider in the world (aka Google) that owns the network. Not only that, Google does access the data on Google+ and shows favor to it. Google+ brings with it natural SEO.

Meeting True Influencers


Most of the big players in marketing, industry, and business in general are also on Google+. Why is it important to get to know the major hitters? It is important because they have the expertise, connections, and are a wealth of information. They can be learned from. One really nice thing in the whole deal is that many of them will even communicate with you when you comment or message them, if you also provide decent content and construct good comments and messages.

Expanded Exposure


The truth be told, more exposure can never hurt and can only help you.If you are wise, you are claiming your territory wherever you can. It costs nothing. It takes very little effort to just sign up. Then at least you have it to use when you are ready to. The more places your name and brand can be seen the better.

Territory in the Next Big Thing

I honestly do believe that in the future Google+ has the potential to very well be a serious contender against Facebook. Will it surpass Facebook and replace it as the dominant social network. I don’t know. It it possible? I would say it is in the realm of possibility. Just look at what Facebook did to MySpace. Whether it ever surpasses Facebook or not though, it does appear that Google+ is going to continue to grow and thrive. Now is the time to get your foot in that door. Getting there before your competition is the only smart thing to do.

My best advice to you is to get started with Google+ now. Facebook and Twitter may be the kings but it would be a terrible mistake to ignore the opportunities that Google+ offers you.

How do you think you can implement Google+? What other benefits do you see that it can provide your brand?

Become a Twitter Power User


It may surprise you but there is a lot more punch in 140 characters that you may think. There is truly power in this thing that we call Twitter. The question is are you using Twitter to its full potential? What can you do with Twitter and how can it benefit you? What kind of power does Twitter provide you?

Power to Meet Influencers

An influencer is a person or thing which influences. They can be top experts, the very popular, those in top leadership positions, those whose voice is heard by the masses, etc. One cool fact is that for the most part you can find them on Twitter. You can read what they have to say, share your posts with them, and even communicate with them. Twitter is one of the easiest ways to meet them.

To meet influencers:

  • Use Twitter search to find them. You can search by name or even search the name of your industry or location to see what comes up.
  • Browse to them through Twitter categories.
  • Check out who your followers and those you follow are following.

Power of a Listening Post

You can’t expect to be a great communicator without being a great listener. You can’t hope to be a good leader without being a good listener. You can’t be an amazing marketer without being an amazing listener. Listening is half of the equation whether you are talking about communication, leadership, or marketing. Consider Twitter a very powerful extra set of ears.

To use Twitter as a listening post:

  • Follow the competition. By following your competitors you can see what they are up to. You will know what ways they are reaching out to customer’s and collaborators that you want for your organization or brand. You may even learn a lesson or two about what is or isn’t working for them and apply it to your business.
  • Follow those you do business with and your Facebook followers. Following them opens yet another communication channel. It shows them that you are interested in what they have to say. It also provides yet another marketing channel to them.
  • Follow relevant blogs. Blogs can be some of the best free information and even education you will find. They can inform, inspire, and even provide step by step instructions on how to do almost anything. Bloggers can also be powerful influencers and connectors.
  • Follow local businesses. Forming relationship with local business’ can provide local connections, opportunity for community involvement, and may lead to future clients.
  • Follow local news. By following news sources you can keep up with current events, be in touch with what is effecting the lives of your customers, and keep tabs on what is happening in society that may have an impact on your brand.

Power to Grow a Following

The bigger your following the bigger your net of sources of information, influencers and connectors, connections, and potential clientele.

To grow your following:

  • Follow others.
  • Tweet regular original content.
  • Interact with others.
  • Promote your Twitter account.

I will provide detailed guidance on how to strategically do all four of these in a soon upcoming post.

Twitter can be a very powerful tool if used consistently, patiently, and strategically. It is everywhere. Start becoming a Twitter power user today.

How do you use Twitter to promote your name or organization?

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