Category Archives: Social Media
- Traffic on the Pinterest site increased over 5% from 2011 to 2012.
- It produced 4X the revenue per click as Twitter.
- Pinterest buyers spend more and make more purchases than any of the other top 5 social sites.
- You can use hashtags on Pinterest.
- You can set your logo as your Pinterest profile picture to increase brand recognition.
- 79% of Pinterest users are female.
- Almost 80% have at least had some college.
- 69% have an annual income of at least $50,000.
I would like to thank the Marketing Land blog for the above statistics. The infographic can be fount at http://marketingland.com/infographic-marketer-guide-to-pinterest-36487 and has other great information as well.
Pinterest is the #4 social network in the top 5. It is popular and growing. From the above statistics you can see that it is a great social platform for business.
Getting started with Pinterest is easy. Just follow these simple steps:
- Go to Pinterest.
- Click “Join Pinterest”.
- Click to join wit Facebook, Twitter, or your email.
- Follow the on screen instructions and you are ready to enjoy all that is Pinterest.
Set Up Your Boards
So far so good huh? Now things get more interesting. Why more interesting? Because now you are going to make Pinterest your own. How you ask? By creating your own pin boards of course. 🙂 And by the way, this part will be even more painless than setting up your account was. Lets go for it:
- Log into your Pinterest account if you aren’t already there.
- Point at your name in the upper right corner and click “Your Boards”.
- Click “Create a Board”.
- Give your board a name.
- Write a description (not necessary but a good idea).
- Assign your board a category if you want.
- Make it a public or private board.
Now onto the best part of all…
Now for the fun. Welcome to the wonderful world of pinning. Here are a few pointers:
- From within Pinterest if you want to repin something just click on it then click the “Repin” button.
- From outside Pinterest use the “Pin It” button. The way it works is simple:
In Pinterest point to “About” next to your name in the upper right corner and click “Pin It Button”.
Drag the “Pin It” button to your bookmarks bar of your browser.
Then when you want to pin something that you find on the Web just click “Pin It” and fill in the information asked for.
- Organize your boards with meaningful names. Your visitors will thank you.
- Write a description identifying your pins.
- Remember, good SEO applies on Pinterest too.
- Be yourself and show the world your flavor.
- Completely fill out your profile and upload a picture (just like you should do on any other social network.
- So things don’t get too noisy try following individual boards rather than every board of everyone you follow.
- Always remember branding.
- Good content applies here just as much as it does on your blog or Facebook Page.
- Include links to your other social profiles in your About section.
- If you are selling on Pinterest post your prices and how your readers can make the purchase.
- Have fun pinning!
Tell me about your Pinterest experience. How do you use Pinterest? What tips can you share?
Social media has without a doubt become a very powerful focal point in most of our lives. It is where we market our brand, socialize, make plans with friends, get entertained, and just hang out. I believe it has become a good thing. I also believe it has empowered everyone to get their message out to a global audience. The challenge is, it can be such a time thief. How can we keep up with our social networks and still have time to run our businesses and even go outside once in a while? Here are four steps to make your social media manageable again.
Simplify your feeds.
In time as you the number of those you follow grows your social feeds can become a true challenge to keep up with. Let’s face it, most of us don’t have time to spend two to four hours a day reading updates on social networks. What makes this really challenging is that in order to grow your following you have to follow others. What is the solution? How can you follow so many and still keep up with your social media feeds?
HootSuite is a social media management program that does many things well. The main feature I use it for is to place many of my feeds into one window so they are quicker and easier to read and manage. You should give it a try.
With paper.li you actually view your Twitter feed as if it is the front page of a newspaper. Now you can more easily scan through the “headlines” and see the top stories of your massively long Twitter stream of updates (if it isn’t that long now it will be as you follow more people). It works great and I use it everyday.
Are there some on your Twitter feed that you don’t want to miss an update from? No worries, Twitter has a feature called Lists. With lists you can create a list, make it public or private, and add those you want there. To get started go to your profile and click “Lists”.
In Google+ create Circles to organize your contacts. It works slick and easy. You can organize your Circles any way you wish.
In setting up and using HoorSuite, paper.li, Twitter Lists, and Circles you have made your social media readable again.
The first thing I’d like you to do is start paying attention to what your friends and contacts are already posting. In doing so you will get to know what is on their mins. You will discover what is important to them. By knowing what they are interested in, thinking about, and what is important to them you will gain invaluable insights into what you should be posting about.
Start using Buffer. Buffer is an amazing service that (for free) allows you to schedule your Twitter, LinkedIn, and Facebook posts. It is very convenient and powerful if used in the right way.
Structure your time
From its very beginning social networking has always been very addictive for many. As your list of friends grows it can become overwhelming. My advice?
Limit yourself to posting and reading two to three times a day. That is enough. You will be keeping yourself out there without turning yourself into a spammer.
Go outside once in a while. There is more to life that Facebook, Twitter, and your computer. Be sure to take breaks. Who knows? You just may find that you enjoy the real world.
Organize your inbox
Just a couple of quick and easy pieces of advice here that I know will make your life easier.
* Organize your messages into folders, categories, or labels (depending on the email program or service you are using).
* Mark important messages with a star or flag. In doing so they will always appear at the top of your messages.
If you simplify your feeds, simplify your posting, structure your time, and organize your email you will find that your social media life will become easier.
What are your tricks to manage your social media accounts or to just make your online world an easier one to live in?
How would you like to have a system set up to keep an eye on what your prospects have on their minds, what concerns or questions your customers have, what is going in your industry, and what your competitors are up to? What if I told you that the basic tools you will need to do this are all free? I want to impress upon you 3 things:
- You do need a social media radar system.
- It would benefit you with all the information that I mentioned above.
- All of the tools I am going to share with you are free to use.
I am going to share with you what tools to use, the basics on setting them up, and some tips on how to use them. Without further delay here is the lineup of the tools that will compose your social media radar system.
One of the amazing features that Twitter offers you is the ability to read whatever information those you follow are sharing. Check out How to Get Started With Twitter to get set up. Then check out Become a Twitter Power User to see how to make the most effective use of your new Twitter account.
To use Twitter as a component of your fancy new social radar system:
- Follow your customers and prospects.
- Follow your competitors.
- Follow similar business to your own.
- Follow the influencers in your industry.
- Read your Twitter stream at least once a day (though 2 or 3 times is better).
- Interact with those you follow.
According to Google:
Google Alerts are emails sent to you when Google finds new results — such as web pages, newspaper articles, or blogs — that match your search term. You can use Google Alerts to monitor anything on the Web.
What does this offer you? A very powerful component in your social radar set up.
Here is what you need to do to make it work:
- Go to the Google Alerts Webpage.
- Sign into your Google account if you aren’t already logged in. I would advise you to use quotation marks to make your search an exact search.
- Type in what you want to monitor in the Search Query box.
- In the Result Type drop down menu choose what type of results you are looking for. Usually I would recommend to choose everything.
- Choose how often you want to receive results.
- Choose All Results in the How Many drop down menu.
- Choose to either send your results to your Gmail inbox or a news feed.
Yes Google has done it again with yet another rock star tool. With Google Reader you can follow all of the blogs and feeds you read in one place. Talk about convenience and a time saver. Keep up with industry and competitor news as well as important news from your industry.
Just follow these steps to get started:
- Go to the Google Reader site.
- Sign into your Google account if you aren’t already logged in.
- Click the Subscribe button.
- Enter the URL of the feed or blog you want to follow.
- Click Add.
Create a Facebook Page and you will have an amazing social center for you and your target market.
Check out the article Design Your Own Facebook Page Step by Step to get started.
Now follow the steps in 7 Steps to Customize Your Facebook Page to work your page like a pro.
Social Media Groups
Join groups on social media sites. Make sure to join groups from your local community, places your target market hang out, groups that are relevant to your industry, and business groups. It is great communication platform and you will meet a lot of people.
Social is a real time social media search engine. You can see who is talking about you, a competitor, a product or service, or whatever you like.
Here’s how to do it:
- Go to the SocialMention website.
- Type in your search in quotes to get an exact search.
- Enjoy the results.
Yes it is that simple. Not every result will be relevant but you should get pretty useful information. Also, check out all the features of the site. Explore and you just may be impressed.
Follow the instructions on the Facebook Insights That You Can’t Afford to Ignore article and you will reap the reward of great data on your Facebook Page followers, what is working, and what hasn’t worked. An amazing and free tool.
In my opinion one of the best general news pages available. Go to the site and enter whatever it is you are searching for, and that includes you, your competitors, industry, and products. It gives you a list of news stories bout your search. On the results page it even gives you the option to add a section for the specific search on your Google News homepage.
Here is my routine:
- Check out the top stories.
- Search for and check out specific topics.
- Check out both Business and Technology on the navigation on the left.
That is just what I do. Your interests may be different, don’t ignore this powerful tool.
Yelp.com is like a very popular yellow pages that allows users to review businesses. With millions of unique monthly users it is definitely not something to be ignored.
This is the most important part of your social media radar system. Talk to your customers. Listen to them. Pay attention to their concerns. Answer their questions. Get to know them on Facebook. Be social with them in your shop. They are the most important people in the world to your business and they are the most powerful tool that you have in your social arsenal.
What tools do you use to keep your ears open?
Twitter has become nothing less than a phenomenon. Last year Twitter passed the half a billion user mark. That is a lot of users. It is also a huge market. Though Twitter is a very unique and amazing tool for communication in general, it can also be a powerhouse of a social marketing platform. There is one key to making Twitter work for you: To be heard you need followers. I am not going to advise you to buy followers nor am I going to direct you to a tool that promises to do it for you. I am going to give you good Twitter best practices that you can grow on. Here are 8 ways to grow your Twitter following and get your voice heard.
Following others is a key to getting followed yourself. If you don’t follow them why should they follow you? It is all about community and relationship building. Who should you follow?
- Follow your collaborators. Whether they are vendors, investors, or you name it, you should be following those that contribute to you or your business. It shows them appreciation, helps you keep tabs on their latest news, and are usually easy follow backs.
- Your target market. Current customers and prospects are good choices to follow. Doing so will give you ear to their questions, interests, and what is on their mind.
- Follow influencers. It is only wise to create connections with power players in your industry. Many will follow you back. Best of all, forming a relationship with them can possibly create a great connection that you may need in the future.
- Follow experts. The reason is obvious: they know the industry and you can learn from their tweets, You can ask them questions. Get connected to those in the know.
- Follow the competition. This one may not lead to a follow back but this is a great way to see what they are up to, what is working for them, and what isn’t. Their followers will also see your name in their list of followers.
- Follow those that follow you. First of all it is only polite. Second, if you don’t, many of them will unfollow you. There are a couple exceptions to this rule. If they are an obvious spammer, bot, or would reflect in a negative way on your business then it might actually be wise to not follow them back.
The really cool thing about following others is that if they follow you back you will receive the following benefits:
- Every post of yours that they retweet, favorite, or comment on will be seen by their followers.
- The fact they you are following each other will be seen by their followers. This could lead to even more follows.
Sticking with it and not overdoing it are the secrets here. I would say post between 3 and 5 times a day. Post much more and followers could become annoyed and unfollow you. Post less and you wont even be on the radar.
Be Active in TweetChat
A TweetChat is like a virtual meeting on any topic you can imagine. It is a very cool way to meet other tweeters, get your voice heard, and make new connections that could become potential followers. Just go to TweetChat and follow the instructions to get started.
I can make you one 100% safe guarantee. If all you do is post and follow you are going to have a hard time keeping your current followers or attracting new ones. Retweet, Favorite, and Reply the tweets of others. Interact with them. Don’t just throw ads in their face over and over again. Make it interesting and mix it up.
Yes, content is king even in the twitterverse. If you aren’t writing something others find interesting, entertaining, useful, educational, or otherwise attention grabbing, they are not going to follow you and read your tweets. Good quality content on the other hand is the true way to win follows and influence tweeters.
Promote Your Twitter Account
The secret to doing this is simply to get the word out there. Here are some ideas, maybe you can think of more.
- Tell your Facebook, Google+, and Linked in friends about your Twitter account.
- Tell your real life friends and family.
- Put a link to your Twitter profile in the signature of your email.
- Put it on your business cards.
- Put a link to your Twitter on your blog or website.
- Wherever you can give it exposure without being a spammer, do so.
Use Direct Messages Wisely
One easy to lose a follower or potential follower is to spam their inbox. The Direct Message feature should be used to ask legitimate questions that you don’t want to ask in the open for everyone to read, or, if you have a legitimate thing to say just between the two of you. It should never be used to spam people for follows or to buy your product.
Fill out your profile completely
If you don’t you wont get the follows. it is that simple. People won’t trust someone that doesn’t at least share basic information about who they are. The very basics?
- Profile picture
- Bio information
As I said, these are the bare bone basics. The more information the better.
Follow these tips and have some patience. You will get followers.
What tips do you have to increase your following on Twitter?
Your Page is the face of your brand on Facebook. What does that face show? Is it attractive? Interesting? Is it just basic and unimaginative? The point I am making with these questions is that you want to provide something on your Page that visitors will want to return to. You want the kind of face that will cause a double take when others visit your Page.
This article is all about you putting your best face forward. Now lets make a better Facebook Page.
1. Set up a landing page.
What is a landing page? Both honest ad vague answer: Whatever you want it to be. It is a page that visitors are taken after clicking a link. It is also a powerful tool. With it you can take your visitors to a promotional offer, advertisement, getting Likes, getting email addresses and other information, displaying your blog, or whatever you want. Take the time to do it right and this feature can really pay off.
Follow These Steps
- Log into Facebook.
- In Facebook Search type in Static HTML: iframe tabs.
- Click Go to App.
- Click Add Static HTML to a Page.
- Choose your Page from the drop down menu.
- Click Add Static HTML: iframe tabs.
- You will now have a new tab on your Page called Welcome. Hover over the new tab and click the pencil icon.
- Click Edit Settings.
- Click Change next to Tab Image.
- Click Change again.
- Browse for the image you want to use for the tab.
- Go back to the tab settings and type and save a new name for the tab if you want to change it.
- Click Okay.
- Click the Tab.
- Choose the App you want to use.
If you know how, enter or copy the code for the landing page so you have the greatest control over its appearance.
Upload an Image.
This can be a custom page you have created and uploaded somewhere, your homepage, blog, etc.
- Drag & Drop
A WYSIWYG to design the landing page.
I don’t have time or room in one blog post to teach you HTML but I think you get the point on the value of a landing page. You don’t even need to know how to code to set it up.
If you have any questions at all in this process let me know.
2. Get visual.
I am talking about the two rockers of social media when it comes to engagement: images and videos. Post them. Yes this one isn’t very technical but it is something very neglected. Most visitors will not return to a page of just pure text. People like the visual. They want to be inspired or entertained. Give them what they want and they will return for more. Here are some ideas:
- Things and situations that are funny.
- Events you have hosted.
- How-to infographics or videos.
- Highlights of the best of your best product.
- Things that put a human face to your brand.
- Things your target market find entertaining or interesting.
You know your target market better than anyone else (or at least you should). Give them what they want and make it visual.
3. Fill in all information completely.
I know this doesn’t exactly sound like a customization but it is a necessity if you want to put your best face forward and make your Page stand out. People don’t go to your Page just to be given a sales pitch. They go to your page for two reasons:
- To see you
The simplest way to show them the rock star that is you is to show them your basic information. In the very least:
- Have a Profile Pic and Cover.
- Go to your Page.
- Click Edit Page.
- Click Update Info.
- Fill out all the information that you can.
These things seem basic but your visitors will appreciate it and you will have a far more effective Page.
4. Add custom tabs.
You can go two different routes wit this one. You can either create your own tabs or you can install ready made ones. I wont go into creating your own for now. I promise to publish a how-to soon. You can find many guides on Google. Here are some pretty useful ready made tabs you can install on your Page:
Livestream: Allows you to stream live events.
Fan of the Week: Your fans like to feel appreciated. Make them feel good and encourage engagement.
Booshaka: Highlights the most active fans of your Page.
ContactMe: Makes it really nice and easy for your fans to get in contact with you.
SupportTab: This one is very cool. When your fans click this tab they are taken to a page in which they can ask you questions and search for answers.
These are just a few and there are many others. Check them out. You might just be surprised by what you will find.
5. Be content intensive.
This is a fact that you will hear me preaching about time and again. Content is king. It is important. It is key to SEO, engagement, and conversion. Make your content useful, educational, or entertaining. Be sure it is of a good quality. This one will make your Page either look like gold or Quasimodo.
6. Pin what you want to keep them focused on.
Pin posts to the top that you want to keep your fan’s and visitor’s focused on. When you pin something it stays at the top of the Page. How to do it:
- Type your post.
- Click Edit or Remove.
- Click Pin to Top.
7. Highlight your latest masterpieces.
Finally, if you write an update that is particularly important in some way you can highlight it. Just write your update and click the star. It will become larger than a normal update, thus drawing attention to it.
These tips will get you a good start in both customizing your Facebook Page and making it more attractive to visitors.
I encourage you to take a second look at your Facebook Page today. Is it really all that it can be?
What tips do you have to customize your Facebook Page?